There are three types of website links, internal links, outbound links and inbound links.
Internal links are the links on your website that help visitors navigate the pages of your website, your main menu and footer links are examples of internal links.
Outbound links point to other websites, blogs and social networks etc. that are not part of your website but may be of interest to your visitors. When using outbound links you should take the following in to consideration:
- Code links "rel=nofollow" so you don't send any of your website page rank to other websites.
- When linking to other websites make a new web browser window open so the visitor is not navigating away from your website.
- Make sure all links have some relevance to your visitors.
Inbound links are links that point to your website from other websites, blogs, articles etc. These links are very important to your website and will help improve your websites page ranking with Google and visitor numbers. When trying to build inbound links make sure the websites linking to your website are relevant to your website subject and are located in the same area or country. A quality inbound link on a local related website is worth thousands of links from unrelated website in another country.
Never purchase links from companies offering thousands of links or high page rank links, try building your links by building a quality website with lots of helpful information, FREE offers and giving your visitors a reason to link to your website. These links will stand the test of time and be highly targeted, resulting in a much higher conversion rate from visitors coming through these links.