Several years ago article submission was seen as a good thing, writing an article and having it posted on other websites with a link to your website to help build your page rank and inbound links.
This method of link building is no longer of any value to a website for the following reasons:
- Most article sites now use no-follow links so no page rank will flow to your website.
- Article writing usually creates duplicate content.
- These websites are now seen to have no value to the web and have become link farms.
Google now recommend you move away from article submission and start to concentrate more on the actual content on your websites.
Creating a content rich website will benefit your business and website both to a human visitor and the search engines.
Many article submission and marketing tactics have now clogged the net with duplicate and poor content. There are now thousands of providers on the web that state they will write and upload hundreds of articles and your websites page rank and visitor number will go through the roof.
This is not true and it is also possible that this tactic could actually have a negative impact rather than a positive one. Many article submission site state that you should have x amount of words and include x amount of keywords throughout the copy. So now you have thousands if no millions of articles out there about every subject matter you can imagine. They all have x amount of words and x amount of keywords, so where is the value in that?
Articles Submission Alternatives
Write compelling and original content that is easy to understand and use this on your website, blogs and social media sites. Write content for the user not the search engines, Google is trying to catch the customer and give them what they are searching for, by chasing Google you are never going to catch the customer. Aim for the customer and them both you and Google are trying to achieve the same goals.
Google is constantly changing their algorithm and the way they index and rank websites. This is all aimed at producing more relevant results for search phrases typed in to the search engine. Writing quality original content that incorporates white hat on-page SEO is by far the best long term strategy for any ethical website.