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Pay Per Click Adwords Management
Orb Pay Per Click Adwords Management service allows your business to have your Adwords advertising campaigns managed by one of our account managers. We work closely with you so we can achieve a clear understanding of your business, the products and services you provide to your customers and your goals for your Pay Per Click advertising. Each month you will receive a detailed report outlining how well the campaign is going and recommendations for changes to improve your campaigns and ROI.
What We Do
Highly Targeted Campaigns
Producing a highly targeted campaign will have a significant impact on your conversion rate and lower the costs of your Pay Per Click Adwords management budget by eliminating irrelevant and unwanted clicks.
This process is the first step for any PPC advertising campaign and involves the following:
Keyword & Market Research: Finding the specific words and terms Google searchers use to find your products and services is key. What you sometimes think is a relevant phrase for a product or service you supply may have little if any search volume. There may be an alternative phrase that produces a far greater search volume and is more relevant to your products and services. Incorporating these words in to all aspects of your campaigns and website will have a significant impact on your conversion rate.
Incorporate Negative Keyword Data: Using negative keywords will save your campaign from receiving irrelevant and unwanted clicks. For example, if you are a mobile phone company that only sells phones and does not repair them, you would have the negative keyword 'repair'. This will stop your ad from appearing when a searcher is looking for a mobile phone repair shop.
Enticing Ad Text
We creating relevant and enticing ads that will improve your Click Through Rate (CTR) and lower your Cost Per Click (CPC). By understanding what search terms people have used to find your PPC Ad we can develop ad text with clear call to actions and unique selling points that are relevant to the search term used. This will give the searcher the impression that you offer exactly what they are searching for and compel them to click on your ad.
Landing Pages
Each PPC ad should lead a visitor to a specific page on your website and NOT the home page, this is known as a 'Landing Page'.
By developing ad specific landing pages you send a visitor directly to the product or service page they are searching for and dramatically improve the chance of an action being taken, be it a sale, sign up form, survey or similar.
By optimising your landing pages with your Pay Per Click ads in mind you will also lower the cost of your clicks by improving the quality score of your ad.
Reporting
Each month you will receive a report detailing how your campaign is progressing, the report includes the following data:
- Ad group impressions
- Ad group Click Through Rates (CTR)
- Monthly spend
- Implemented changes to campaign
- and more...
Additional items can be added to the reports once we have a clear understanding of your business requirements.
In addition to your monthly fee we can set up and install Google Analytics on to your website giving you the option of monitoring and tracking your website performance in-house. Alternatively we can supply you with an additional report each month along with your PPC Adwords Management report.