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Pay Per Click Online Advertising
With Googles Pay Per Click advertising options you can see your website listed at the top of page one in Googles search results for your selected keywords and phrases. You only pay when a searcher clicks on your advertisement and views your website, this allows for a highly targeted approach which in turn will achieve the maximum conversion rate and ROI for your business.
Pay Per Click Listings
When using Googles PPC advertising your advert and a link to your website will appear in the search engine result pages for your targeted keywords and phrases. These listings are positioned as the first three results at the top of the page and up to ten more listing down the right hand side of the page.
There are several factors that influence the position your listing appears:
- CPC (Cost Per Click) - How much are you prepared to spend each time a visitor clicks on your advertisement?
- Advert Content - How well does the textual content of your advert match the search term?
- Website Relevance - How relevant is your website to the search term?
Pay Per Click Settings
When considering setting up a Google Adwords campaign we strongly recommend you consider having the campaign professionally managed as this will have the following benefits:
- Pay less per click - A professionally managed campaign will cost you less per click for the same listing in the same position.
- More Targeted - You visitors will be highly targeted resulting in far greater conversion rate and ROI.
- Negative Keywords - Setting negative keywords will mean your listing doesn't appear for irrelevant search terms.
- Landing Pages - Development of landing pages will significantly increase your websites conversion rate and ROI.
- Reporting - Receive detailed reports each month.
- Campaign Monitoring - Constantly monitoring and improving your Adwords campaigns will increase conversion rates and ROI.
Before starting a Pay Per Click campaign
Before you start any PPC campaign you have to take a good honest look at your website for the following:
- Design - Does your website have the right look and feel to convert a visitor in to a customer?
- Landing Pages - Do you have specific landing pages for each advertising campaign?
- Call To Actions - Are there clear call to actions such as 'contact us' or 'buy now' forms that visitors can complete easily?
Before we start any Pay Per Click campaign for a customer we look at the above factors and if necessary supply a report outlining the recommend changes for your website before you start paying for visitors. This should be the first step that any company takes as a hard to navigate, poorly designed website will not convert visitors in to customers and make the whole process a waste of time and money for your business.