Identifying your businesses online market is the starting point to any successful web development & online marketing efforts.
Get your business on page one of Google for search terms relating to the products and services you offer on your website.
Is your website under performing? Analyse your website from a search engines perspective & increase your online visibility.
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Search Engine Optimisation - SEO
If you fail to use Search Engine Optimisation you concede competitive advantage to others who are.
Search Engine Optimisation is the process by which your website can improve its exposure to your target audience in search engines "organic" listings, the listings you cannot buy.
Organic search result listings receive on average 72% of all CTR (Click Through Rate) compared to the "paid" listings, Adwords PPC (Pay Per Click) campaigns.
Search Engine Optimisation is aimed at getting your website listed as high as possible in the SERPs (Search Engine Result Pages) for targeted keywords and phrase. If your not on page one of the SERPs for your targeted keywords and phrases you are significantly limiting your online marketing results.
SEO Services
If your businesses has an existing website and you would like to incorporate search engine optimisation to improve your position in Google and other search engines we offer several solutions.
All SEO solutions have to be tailored towards each businesses individual needs and goals. There are many factors involved that will have an impact on the level of SEO required, these include, keyword competition rate, existing website coding, competitors websites and more.
We also have a range of website audit options that analyse your entire website from a search engines perspective. Once completed we supply you with a report outlining all aspect having a negative impact on your website and its search engine ranking. Click here for more details
If you would like a free consultation or more information please contact us on 0800 429 327 or complete the short form below. You will also find additional information below this form.
Why carry out Search Engine Optimisation?
There are many ways to reach a target audience and a good online marketing strategy includes several methods. A website must be an integral part of any marketing strategy, and Search Engine Optimisation is a key element in online marketing.
Having a 'presence' on the Internet is not sufficient as this will not drive traffic, leads or sales. Your website has to compete and outdo your competitors. If you are not using Search Engine Optimisation to market your website, you are surrendering leads to those who are.
Unlike TV, radio or magazine advertising, which will 'target' a broad demographic; Search Engine Optimisation specifically targets the people who already have an interest in the products and services you provide. These searchers are the 'low-hanging fruit' of your target market; effectively they are pre-qualified warm lead as they have taken the time and trouble to search for what you are offering. This is why online marketing has the lowest cost-per-lead and therefore a greater ROI compared to other forms of advertising.
You should also be aware that your target market is forming impressions of your industry all the time and these impressions are formed in part by the major search engines, which are seen as an authority on your company's leadership in the field. The audience relates high search engine ranking to brand reputation. If your brand is not visible in the organic SERPs (Search Engines Result Page) you will not be perceived to be a market leader.
On-page Search Engine Optimisation
On-page SEO mainly concentrates on the coding behind each individual page on a website. The coding is how Search Engines (i.e. Google, Bing, Yahoo) view your website and decide what products and services your website offers. This coding has a major impact on the position that your website will achieve for your selected keywords and phrase in the search engine result pages (SERPs).
You can easily view the coding of any web page by right clicking on the page and selecting 'view page source' from the drop down menu.
Our professional Search Engine Optimisation services will have you on page one of the SERPs for your targeted keywords and phrases fast, and we guarantee it!
Search Engine Optimisation consists of over 200 factors and is a highly technical and rapidly changing process. Search Engines are constantly changing their algorithms and how they index websites. At Orb Web Development we use 'white hat' techniques and stick firmly to the SEO standards set by search engines.
There are many companies offering SEO services and web design at a low price, we advise before signing up to any project you ask for a full break down of what SEO work will be carried out on your website development project and can they guarantee the results.
Off-page Search Engine Optimisation
Off-page SEO concentrates on building the inbound link popularity of your website. Search Engines put a large emphasis on how many inbound links your website has, the quality of those links, anchor text used, Page Rank of the link and more.
One link on a relevant, high page rank, local website is far more valuable than purchasing hundreds of links from online companies that have no relevance to your websites subject matter, have little if any page rank and are hosted in other countries.
There are also lots of methods you can use on your website to naturally grow your inbound links. These include social networks, supplying information that people will want to link to, blogs and more.
Our Services:
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What our customers say
"Fantastic work guys, website looks amazing and we've had a lot of new business and great feedback."
H. Mclellan - Director
Hauraki Adventures NZ Limited